Many times design studios make great sites, but how about their own sites? Here’s a couple of nice sites I enjoyed playing with more than the average two minutes.
The aforementioned site proves, again, that the subject of a website isn’t so important. If one is willing to make a inventive site, they’ll make it in spite of the client or a product or whatsoever. To create an entertaining site for a not so hip subject, that really takes creativity – and sometimes a person who is good in selling. I say this; it is an excuse if one says “this is too boring, I can’t make a cool site about this”. Nonsense.
In this case it’s nice to see that designers have come up with something more than just sheets of over informative pages. From the Edu point of view, not even mentioning the entertainment factor, this probably delivers the message more effectively than a static HTML site. Although, like always in good usability and accessibility, users have that version also available.
The division to a site that is more an experience, and a site that is more to the core of the information is useful, sometimes even crucial because of the fact that people don’t have enough time.
I thought about this one night; why we don’t usually design (or won’t achieve) web sites that could have the same kind of impact on users as for example movies or music often have. And I believe it’s mostly because of the fact that we surf the net to explore not so much to experience.
There’s a reason it’s called surfing. It’s often fast paced; we jump from page to page, scroll up and down and so on. But could it be different? Can the web affect you, bring up emotions, more than a laughter?
I believe that the web designer who manages to do that must have knowledge about (and love of) arts, psychology, humanity overall. Just a tech geek cannot get through a challenge like that without having a corny end product showing off “the cool web techniques we can do with Flash”. Sorry if you techs are hurt by this, but that’s a fact.
Also the way we are in the web has to be a key. When you are watching your telly, you are mostly sitting or lying comfortably. If you do a sitting job the whole day like me, you don’t want to continue it at home. If one could have the net more comfortably, that could also help. Me anyway. Although now I am sitting rather traditionally with my laptop.
About the emotions websites may bring. There’s one site that beautifully combines a certain feel that an artist I really like, Zdzisław Beksiński, has in his works.
The music, the subtle design and animations, typography; everything entwines to a website with a built-in emotion scenery. The site is an experience, but also informative and of course, a marketing tool. The site is here. Enjoy.