Presentation Notes 22.4. @Demola: Mobile Cloud Apps

Sami Inkinen – Mobile Cloud Apps

“I’ve always been doing cloud computing” Larry Ellison.

If you want to have a widely distributed app, you should think of doing it to mobile web. Browsers are already good enough, so usually it’s safe to think of doing this.

Some figures:

  • Total 325 000 web sites optimized for touch mobile usage
  • 200 000 mobile apps available from iPhone, Ovi, Android and Blackberry app stores (ABI Research, March 2010)
  • In 2008, already 42.8 million mobile cloud computing subscribers worldwide

Mobilization steps

1. Optimize usability for mobile
– New apps from scratch
– Migrating existing desktop Web apps

2. Make it behave like an app, not like Web page
– Fast response and response rates

3. Implement native look-and-feel
– Graphical elements and styling
– Effect libraries


  • Fast and cost-effective development
  • Seampless updates as software is entirely running on server
  • support across phone models and OS
  • Native application like look-and-feel possible


  • Higher data transfer rewuirements
  • Longer start-up time than with installed apps
  • Slower execution than native software
  • Limited offline usage
  • Limited access to phone peripherals
  • No app store marketing support (I don’t actually agree with this, because as I see it, it’s just a new affiliation model that is needed here)


Mobile apps based on cloud tech are a viable alternatives to native aps – for piloting and producing implementations alike.

Karri Huhtanen – Mobile cloud challenges


  • If you want to be born global, your service and apps must be built global.
  • A good, scalable architecture and code from the start is even more important than before. My comment: If you fail to give a good experience from the start, it just may be that they won’t come back.
  • From Slashdot effect to Facebook effect.


Reliability is provided by the cloud, endurance and robustness must be built by you.

Internet is broken –> connection between mobiles and services are and will be unreliable.

Your app and service must handle the Interner problems while maintaining good user experience. My comment: The problem is that you must find a reliable service provider. And the user, he or she doesn’t really care: if your connection suck, you suck. Even if it’s not “your fault”.


Q: Have to market your native apps without things like OVI store or Apple AppStore?
A: One possibility is in building a good brand around your company or service.
– Possibly other cloud stores.
– Of course Social media: through Twitter, Facebook, YouTube etc. My comment: Actually it’s like in any good marketing; you have to have imagination, courage, know where your clients are and who they are, and in the top of it all: differentiate yourself from others and make an interesting product.

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Innovation Builds on Innovation

Image by fdecomite

March has been a really crazy month, I’ve started at the Hub and also trying to get few new concepts forward. As I’ve flown through the month, I’ve learned many new and also old lessons about creativity, innovation and collaboration. Here’s some of them for you to chew on.

1. Innovation builds from innovation

When you have an ecosystem which feeds from innovation you have much better chances to get more creative things happening. Environment which is cynical, slow, stuffy, boring and joyless won’t create innovation – who would have guessed!

I believe the Hub and the whole building at Finlayson is becoming something of an innovation ecosystem, if we just allow and nurture it to become it.

In this we need collaboration between all the people there. The worst thing that could happen, is that different departments just started doing their separate things without knowing what the others do – I’ve seen this happen in many places and it’s dumb, yes D.U.M.B.!

For example one of the reasons Silicon Valley is like Silicon Valley, is that it has slowly but steadily become an ecosystem of innovations where the people from the fields of business, education and tech have a beneficial environment and culture.

2. You have to really want it

Those really innovative ideas sound stupid or hard to carry out. Actually that’s the whole point of it, we would have too many of them if they were that easy to do (or not exactly, because the level of what is innovative will always rise based on what is innovative at the time).

But the key point is in that you really need to want to do them and it takes time. Lately I’ve heard so many times that old sentence (read: an excuse), like a broken record, “I have this great idea, but don’t have time to do it”.

Well, get time or stop dreaming about it! We all have great ideas, those who will execute them are the ones who are the innovative ones. Without the execution part you’re just a dreamer and we have plenty of those.

3. You need others to make you fly

We have a problem of looking up to guys like Steve Jobs and thinking that everything they have achieved is single handedly made by them, that their success is all about them doing it and they are something of a superhuman.

Of course these are extraordinary people (and Steve could be a superman) who have a passion and energy towards the things they focused on, but they are also people who knew to skate where the puck would be next. Still, they have always needed other people to make their ideas fly.

When you next time visit the Finlayson area, say hello to someone you don’t know yet. Maybe something great will come out of that conversation – I’ve seen that already happen many times.

So for the love of God, please network in the real way if you ever want to achieve anything great!

4. See opportunities in everything

When you meet new people and they say, for example, that their current project is to meet every person in the world, you don’t grin, you ask them how?

It is your duty as an innovative change agent to make sense about other people’s ideas and understand them. If something sounds too over the top for you, well, level up!

In these cases I always like to think about the idea about an aeroplane: “We want to put 1000+ kg or iron in the sky and 200+ people in there with single packed food and movies for everyone in their own little TV screens”. So what do you think would have happened if the other person said “Sure you do” and went on its way? Nil.

Short lesson in seeing opportunities and grabbing them before they smash you in the face:

  1. Listen to people, really listen to them
  2. Get over of your old schemas, they prevent you from leveling up.

Nuff said, stop reading about it but go and free your mind.

IBP Kansainvälistymisklinikka Tampere Event at Demola

Image by Stephen Poff [image not related to the program, just my own imagination to put it here]

Visited Demola today in an international business event. Here’s something about the program behind it:

The event and the food was great [thanks for the organizers! ;)] and I met many interesting people – as it usually seems to be the case at Demola.

A couple of advices came to mind for those who were presenting their business ideas at the event.

1. Learn how to give a good presentation, now.

You won’t go far, at least internationally, if you don’t know how. If this is something that terrifies you, embrace it how you feel, it’s natural, and turn your thoughts in the reward that’s waiting for you when you deliver the perfect pitch. See yourself doing it, and start practicing.

If you feel you don’t want to do pitching and it’s too awful for you, like Harri Länsipuro from XN-Ventures said at the event, get someone else to do it.

2. This one is related to the previous: Ignore the microphone.

Meaning, do not refer to it anyway in your presentation unless the mic dies. It just makes you look like a newbie. So what if you haven’t spoken to a mic that many times? They don’t need to know it and they don’t know it unless you make it a big deal.

You’re there selling your product and that’s the only thing they need to be hearing. Nuff said.

3. Loosen up and be your positive and funny self.

If you don’t know how to be or even look positive, learn it from somewhere – watch stand up or something. Do you think people need to listen to you if you’re dull like cardboard?

4. Be personal.

Yes, this is a bit different from the previous and truly a notch up. This means, throw a bit personality in the game and think alternative routes [styles, sentences, tone etc.] how to present your thing, and try to get contact with the audience.

Some of the people in your audience hear start-up pitches hundreds per year. How are you going to stand out from them?

But hey, what do I know, I was there just as an audience. 😉