Are You a Pioneer or a Wuss?

It says [about companies & marketing]:

Social media went over pure reason in Sweden“.

This from a person with The Association of Swedish Advertisers. There was pure reason in advertising? Another one:

“Social media is unclear to companies” & “We are getting to know it and we are trying to practice it.”

…I don’t understand.

In real-life, you go out, you interact with people and give them real value through your services and products. How does social media change this? Well, at least you can’t shout and interrupt the customers anymore – or can, but now they can mute you.

“We need to stay put and wait what comes out of this.”

Geez, haven’t you heard words pioneer and creativity? It’ll be nice to hear 5 years from now how many of the contemporary conservative companies are going to state: “Yes, we were among the first ones doing this“, when they actually were not.

Like I’ve stated many times earlier: in order the possibilites of modern ICT to work [in marketing, in education or in whatever], you need a change of mindset from the old paradigm to the new one. Not What this can give to us?, but How we can interact with it proactively?.

In the words of Tom Peters and his father, “Don’t just stand there, do something”.

Experiment, have fun. Don’t just watch those Will it Blend? videos and say “We could do that”. Yes, you could’ve, but you just didn’t, because you didn’t have the guts or the open mind for it.

P.s. The only smart comment in the column was “We need to define who are the real experts“. Yes you do, but they are way closer than you think.


21st century skills and business development, knowledge society and social media

Business magazines are shouting “the roles of leadership should be changing!”

Self-development consultants and coaches: “You should have clear goals and know your strengths and weaknesses if you want to find a better balance in your life and succeed.”

Education “Lifelong learning is inevitable.”

100+ professors, researches and consultants world wide [actually started decades ago]: “Knowledge and getting it to efficient use is the key resource of any organization.”

Social Media Today: “Everyone, get into social media: Wikis and social intranets will save your day!”

There are a lot of people in many different sectors sensing things happening, but many in the same time miss the big picture which is that these things are entwined together in a total paradigm shift.

None of the things above alone, but everyone of these together.

Leadership [personal and group] + career and self-development skills + media skills = mycelium of now