Yesterday when I went out to the Mall of the Emirates in Dubai, I was silently in my mind enjoying the fact that there would be a big Virgin Megastore in the mall. Cool albums, books etc. to skim through and buy.
When I got there, I started noticing a certain behavior in me getting stronger that I’ve lately also seen with my oh so wonderful joy of “shopping paperbacks in the airport” experience.
Every time I found something that I wanted to buy, some album or a great book, same thought came to my mind: “I can get this online, with same amount or less money, and can thus take it with me wherever I go. I don’t need to buy this, concrete thing”.
I can have my books synced with my iPad, Samsung Galaxy and my Macbook Pro (and what might come after these later) in a much more agile form; my songs in my laptop, iPod, cell or just in the cloud in Spotify. And I don’t have add extra weight when traveling.
I think it goes without saying that my buying experience is slightly ruined. I still love going to the bookstore and feel the books in my hands, but most of the time, I don’t feel like buying them in paper anymore. And also, if for example a brick for a book, “Steve Jobs”, is something like 40 € in paper and 13 $ in an Amazon Kindle version which I can take with me wherever I go, I don’t have to ponder a long which one I’ll take.
But this makes me wonder:
- In the future, if my ‘disease’ spreads wider, how’s it going to be with Christmas presents? Dull e-gift cards for everyone, or what? Everyone just sitting with their mobile devices around the Christmas tree, downloading their gifts?
- What happens to the satisfying shopping experience in a real store?
- And most importantly: What happens to the “I bought this record/book back in 2011” thing when you have them all in digital form? With Kindle, I can’t anymore do the thing I do with my paper books: write the time and place where I bought them to the first page.