People keep asking me how you can know what happens in the social web? Well, with listening it. Here’s some monitoring tools you may want to check out. Some of them are free, some chargeable. I haven’t tried them all, so don’t sue me, if they suck. 😉 And post your own favorite here if you have one.
The Free Side
For my current needs I basically use a combination of a couple of tools like Hootsuite, Google Alerts, co.mments and Google Reader (although I use NetNewsWire for RSS as it is quicker to fly through them if you’re in a hurry) + a couple of other gimmicks as well, for example sucking RSS searches from some of the services mentioned in the Free Side above.
Currently I just haven’t found it meaningful to get those chargeable ones because with an inventive mind and with a support of great services like Hootsuite you can manage pretty far.
But if you’re interested in seeing what the world has to offer, at least check out these in the post and here’s a basic post of the topic on Mashable: Top 10 Free Tools for Monitoring Your Brand’s Reputation and if you’re interested to learn more about these issues you may want to check out an artice about Social Media Monitoring: Critical for Business Success.