“Imagine that your web presence is a store and that those pageviews are potential customers. Does it matter how many people are walking around your store if they are not buying anything?”
“Create five times as much free value as you do for the parts where you charge.”
“Comment: This isn’t very measurable.
Back to you: Neither is networking.”
This is a book where Chris and Julien describe the things that get you forward with the whole social media or the [oh so forgotten term] Web 2.0.
I like how they do it by introducing the thoughts behind the whole thing, but in the same time give hands-on advices how to behave and act in the digital world without getting beaten by the natives, or the potential customers.
There are good tips and pointers which vary from networking to how to communicate in the Web, but there’s also information that can feel a bit basic to those already embracing the social Web as their own. This sometimes made me wonder who’s the target group of the book?
Well, overall a very nice read, though. Would recommend it to people who want to know more about the whole social media scene and get better understanding of it.
Not so heavy as Clay Shirky’s Here Comes Everybody or Erik Qualman’s Socialnomics. A bit lighter and more hands-on approach to the issue, which isn’t a bad thing at all. Read it yourself and see what you get from it.