We all have possibly noticed the social bookmark buttons that even the most boring sites have nowadays [even this one]. At socialmedia.com [the post behind the link has also some good points in it] I noticed how there was ‘Tweet this’ button in addition to the AddThis button and I began to ponder the benefits in this, or was there any. Well, once again it went to be a bit philosophical.
The Possible Sunny Benefits of ‘Tweet This’
In a perfect world, everyone is using Twitter, checking their network’s updates regularly, following their favorite brands [who already can be found in Twitter…] and even tweeting about them thus spreading the viral word about their doings – and the brand managers are happily rubbing their hands or crying ‘How anyone can control this humiliation!’ behind the scenes.
The concrete benefit in this kind of a button would naturally be that people wouldn’t always have to use copy/paste to get the URL to Twitter or use URL shortening services like TinyUrl – although when you press the ‘Tweet this’ button, the URL that is sent to Twitter is the original address and most likely a bit long one.
Should there then be a button called ‘Tweet this through TinyUrl’ button to get over this problem, I’m not that sure.
Realism in ‘Tweet This’
If people would always work as the best referee and advertisor in their social circle, messaging what to know about something right here and now, this little button would work well and benefit the community.
For example, I can see how this could possibly be used in really fast special offers; “Buy Halo 4 from us advance, only 1 hour lasting offer!” or “New models of (your brand here) shoes have arrived to the store, Come get them before they run out. Only 20 pairs to be sold.”, or in forwarding news if user would like to rapidly message to his community that something really relevant has happened in the world and you have to know it right now.
But this isn’t a perfect world, filled with only happy web 2.0 people. You need a reciever for you message.
Most people I know using microblogging services like Twitter, are people who work in the web/advertising/marketing/new media field or are otherwise interested in using services like these, and understand the benefits in these and thus are some kind of web forerunners in their social network.
But, there are still many people who I know, who don’t even know what Twitter is, how it works or what are the possible advantages in using it.
Maybe one day we all have an inner IM service we can use straight from our brains, but now there are many regular ordinary people out there believing it all ends in Facebook and Skype, and it can’t possibly get better from that.
We have people who don’t understand the benefits of using blogs or Twitter as tools for advancing their careers or in comparing what they could buy or what magnificent travelling experiences they could have and how they could do it without destroying the planet some more.
And, here’s a surprise, there are people who don’t need these services for those aforementioned things. People who want to buy, let’s say, car parts. Some of them won’t even like computers and the benefit for them in using Twitter to market themselves in getting a new job is still firmly in the future. We, those in the business, have that benefit.
I’m not saying that this will last for ever like this, generations change and people get more used to things. I’m merely advising people to think outside the box called ‘Social Media’.
This is a good reminder to the ‘professionals’ who may think that, even without doing any background search or afterwards measuring the results, if you just socialize it, it will automatically raise the revenue.
And yes, you can and have to measure results, if you think otherwise, you are not that smart. Human beings are so inventive when it comes to finding different ways to measure things that you can count on that when there’s someone inventing something new and innovative, there’s already someone inventing a way to measure its rate or how it affects on pregnant women aged 26-32 who eat 150 kilograms chocolate at 14 pm.
And once again I’m amazed how much lines can one get out from a single button. I think I’ll now take a walk in the real world outside, where there’s lots of potential people to tell what Twitter is. And I’ll tweet this post too.